Fix Negative Keywords
Opteo has detected a number of negative keywords that include a +, indicating an intention to add them as modified broad negatives. Modified broad is not a Google Ads negative match type. Click Fix Negative Keywords to replace these keywords with phrase match negatives.
| Level | Location | Negative | Replace With |
|---|---|---|---|
| Shared Set | Shared Set | +download | "download" |
| Shared Set | Shared Set | +downloader | "downloader" |
| Shared Set | Shared Set | +downloaded | "downloaded" |
| Shared Set | Shared Set | +downloads | "downloads" |
Learn why modified broad negatives don't work as expected
Negative Keyword Match Types
| Match Type | Explanation | Example | Blocked Searches | Allowed Searches |
|---|---|---|---|---|
| Negative Exact | Ad will not show if search term matches the negative keyword exactly. | [Leather boots] | Leather boots |
Leather boot,
Buy leather boots, Leather boots for sale |
| Negative Phrase | Ad will not show if search term contains this exact phrase, including search terms with other words placed before or after the phrase. | "Leather boots" |
Leather boots,
Buy leather boots |
Leather boot,
Boots real leather, Boots genuine leather |
| Negative Broad | Ad will not show when a search term contains these terms in any order. | Leather boots |
Leather boots,
Buy leather boots, Boots genuine leather |
Leather boot,
Leather bootmaking |
This improvement was last updated 2 days ago, using data from the last 48 days.